CREATIVE AND ART DIRECTION
Brenda Lin
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CREATIVE TEAM: NE AGENCIA
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NATIONAL SKIN CANCER PREVENTION CAMPAIGN
To order to properly address skin cancer prevention on a national scale, we prioritized education and awareness while opting for a non-alarming approach in our messaging. In this case, we have proposed a visually impactful campaign based on the ABCDE Melanoma Rule. The campaign draws parallels between everyday elements and potential signs of skin cancer, with the goal of creating a memorable message that encourages people to be more vigilant in conducting their own check-ups.
